:root {
  --paper: #f5f0e8;
  --paper-deep: #ebe3d7;
  --ink: #10233d;
  --muted: #5d6875;
  --navy: #0a2749;
  --teal: #16aebe;
  --teal-dark: #0d7d8b;
  --coral: #e98c66;
  --line: rgba(16, 35, 61, 0.18);
  --white: #fffdf8;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  text-rendering: optimizeLegibility;
}
a { color: inherit; }

.site-header {
  width: min(1220px, calc(100% - 48px));
  height: 86px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
}
.wordmark {
  font-family: Georgia, "Times New Roman", serif;
  font-size: 31px;
  line-height: 1;
  font-weight: 700;
  text-decoration: none;
  letter-spacing: -0.05em;
}
.wordmark span { color: var(--teal); }
nav { display: flex; align-items: center; gap: 28px; }
nav a {
  font-size: 13px;
  font-weight: 700;
  text-decoration: none;
  letter-spacing: 0.02em;
}
nav a:not(.nav-cta):hover { color: var(--teal-dark); }
.nav-cta {
  padding: 11px 15px;
  color: var(--white);
  background: var(--navy);
  border-radius: 999px;
}

.hero {
  width: min(1220px, calc(100% - 48px));
  min-height: 650px;
  margin: 0 auto;
  padding: 72px 0 76px;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(340px, 0.8fr);
  gap: 86px;
  align-items: center;
}
.eyebrow {
  margin: 0 0 18px;
  color: var(--teal-dark);
  font-size: 12px;
  line-height: 1.2;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { font-family: Georgia, "Times New Roman", serif; }
h1 {
  max-width: 720px;
  margin-bottom: 22px;
  font-size: clamp(52px, 6.3vw, 88px);
  line-height: 0.98;
  letter-spacing: -0.055em;
  font-weight: 600;
}
.hero-lead {
  max-width: 700px;
  margin-bottom: 18px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(23px, 2.4vw, 34px);
  line-height: 1.25;
  color: #233d5c;
}
.hero-detail {
  max-width: 660px;
  margin-bottom: 30px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.7;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.button {
  min-height: 48px;
  padding: 14px 18px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  border-radius: 4px;
  font-size: 14px;
  font-weight: 800;
  text-decoration: none;
  transition: transform 150ms ease, background 150ms ease;
}
.button:hover { transform: translateY(-2px); }
.button-primary { color: white; background: var(--navy); }
.button-primary:hover { background: #123b69; }
.button-quiet { border: 1px solid var(--line); background: rgba(255,255,255,0.32); }
.button-quiet:hover { background: var(--white); }

.portrait-wrap { position: relative; padding: 0 24px 34px 0; }
.portrait-wrap::before {
  content: "";
  position: absolute;
  inset: -28px 0 58px 62px;
  background: var(--teal);
  clip-path: polygon(20% 0, 100% 0, 100% 82%, 82% 100%, 0 100%, 0 20%);
  z-index: 0;
}
.portrait-wrap::after {
  content: "PRODUCT / BUSINESS / PEOPLE";
  position: absolute;
  right: -112px;
  top: 172px;
  color: rgba(10, 39, 73, 0.62);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.18em;
  transform: rotate(90deg);
}
.portrait-frame {
  position: relative;
  z-index: 1;
  overflow: hidden;
  background: #ddd;
  box-shadow: 0 22px 48px rgba(10, 39, 73, 0.18);
}
.portrait-frame img { width: 100%; height: auto; display: block; }
.portrait-note {
  position: absolute;
  z-index: 2;
  right: 0;
  bottom: 0;
  width: 250px;
  padding: 17px 20px;
  color: white;
  background: var(--navy);
  box-shadow: 0 10px 26px rgba(10, 39, 73, 0.22);
}
.portrait-note span, .portrait-note small { display: block; }
.portrait-note span {
  margin-bottom: 6px;
  color: #7fdce6;
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}
.portrait-note strong { display: block; font-family: Georgia, "Times New Roman", serif; font-size: 18px; }
.portrait-note small { margin-top: 4px; color: #c7d3e0; }

.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  color: white;
  background: var(--navy);
}
.proof-strip div {
  min-height: 134px;
  padding: 28px clamp(22px, 4vw, 56px);
  display: flex;
  flex-direction: column;
  justify-content: center;
  border-right: 1px solid rgba(255,255,255,0.14);
}
.proof-strip div:last-child { border-right: 0; }
.proof-strip strong { font-family: Georgia, "Times New Roman", serif; font-size: 38px; color: #7fdce6; }
.proof-strip span { margin-top: 6px; font-size: 12px; line-height: 1.4; color: #d7e0ea; }

.section-shell {
  position: relative;
  width: min(1220px, calc(100% - 48px));
  margin: 0 auto;
  padding: 112px 0;
  display: grid;
  grid-template-columns: 64px minmax(250px, 0.75fr) minmax(0, 1.25fr);
  gap: 44px;
  border-bottom: 1px solid var(--line);
}
.section-index {
  padding-top: 2px;
  color: var(--coral);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 19px;
  font-style: italic;
}
.section-heading h2 {
  margin: 0;
  font-size: clamp(34px, 4vw, 54px);
  line-height: 1.06;
  letter-spacing: -0.035em;
  font-weight: 600;
}
.story-copy > p {
  color: #35485d;
  font-size: 17px;
  line-height: 1.75;
}
.story-copy > p + p { margin-top: 24px; }
.story-copy .pull-quote {
  margin-top: 36px;
  padding: 24px 0 24px 28px;
  border-left: 4px solid var(--teal);
  color: var(--navy);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 24px;
  line-height: 1.4;
}
.experience { background-image: radial-gradient(rgba(10,39,73,.12) .7px, transparent .7px); background-size: 17px 17px; }
.timeline { display: grid; gap: 0; }
.timeline-item {
  display: grid;
  grid-template-columns: 58px 1fr;
  gap: 20px;
  padding: 0 0 30px;
  position: relative;
}
.timeline-item:not(:last-child)::before {
  content: "";
  position: absolute;
  left: 22px;
  top: 42px;
  bottom: 0;
  width: 1px;
  background: var(--line);
}
.timeline-marker {
  width: 44px;
  height: 44px;
  display: grid;
  place-items: center;
  color: white;
  background: var(--navy);
  border-radius: 50%;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .08em;
  z-index: 1;
}
.timeline-period {
  margin: 0 0 5px;
  color: var(--teal-dark);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.timeline h3 { margin: 0 0 9px; font-size: 27px; line-height: 1.1; }
.timeline-item > div:last-child > p:last-child { margin: 0; color: var(--muted); font-size: 15px; line-height: 1.65; }

.principles {
  color: white;
  background: var(--navy);
}
.principles-inner {
  width: min(1220px, calc(100% - 48px));
  margin: 0 auto;
  padding: 112px 0;
  display: grid;
  grid-template-columns: 64px minmax(250px, .75fr) minmax(0, 1.25fr);
  gap: 44px;
}
.eyebrow-light { color: #7fdce6; }
.principles-intro h2 {
  margin: 0 0 24px;
  font-size: clamp(34px, 4vw, 54px);
  line-height: 1.06;
  letter-spacing: -.035em;
  font-weight: 600;
}
.principles-intro > p:last-child { max-width: 430px; color: #c6d2df; font-size: 15px; line-height: 1.7; }
.principle-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: rgba(255,255,255,.14); }
.principle-card { min-height: 230px; padding: 28px; background: #0c2d53; }
.principle-card > span { color: var(--coral); font-family: Georgia, "Times New Roman", serif; font-size: 15px; font-style: italic; }
.principle-card h3 { margin: 36px 0 12px; font-size: 24px; line-height: 1.13; }
.principle-card p { margin: 0; color: #c6d2df; font-size: 14px; line-height: 1.65; }

.product-ceo-copy > p {
  margin-bottom: 28px;
  color: #35485d;
  font-size: 17px;
  line-height: 1.75;
}
.accountability-map {
  margin: 34px 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--line);
  background: var(--white);
}
.accountability-map span {
  min-height: 92px;
  padding: 18px;
  display: grid;
  place-items: center;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  color: var(--navy);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 16px;
  text-align: center;
}
.accountability-map span:nth-child(3n) { border-right: 0; }
.accountability-map span:nth-child(n+4) { border-bottom: 0; }

.advisory-experience {
  background-image: radial-gradient(rgba(10,39,73,.11) .7px, transparent .7px);
  background-size: 17px 17px;
}
.section-intro {
  margin: 24px 0 0;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.7;
}
.advisory-copy { display: grid; gap: 20px; }
.alef-case {
  padding: 34px;
  color: white;
  background: var(--navy);
  border-top: 6px solid var(--teal);
  box-shadow: 0 18px 40px rgba(10,39,73,.15);
}
.case-kicker {
  margin-bottom: 14px;
  color: #7fdce6;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.alef-case > h3 {
  margin: 0 0 14px;
  font-size: 31px;
  line-height: 1.12;
}
.alef-intro {
  max-width: 720px;
  margin: 0;
  color: #cbd7e3;
  font-size: 16px;
  line-height: 1.65;
}
.alef-timeline {
  margin-top: 30px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: rgba(255,255,255,.16);
}
.alef-phase { padding: 26px; background: #0c2d53; }
.alef-phase > span {
  color: #7fdce6;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.alef-phase h4 {
  margin: 12px 0 5px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 24px;
}
.alef-phase small {
  color: #aebdcd;
  font-size: 12px;
  letter-spacing: .07em;
  text-transform: uppercase;
}
.alef-phase ul, .advisory-card ul {
  margin: 22px 0 0;
  padding-left: 18px;
}
.alef-phase li {
  margin: 0 0 10px;
  color: #d7e0ea;
  font-size: 14px;
  line-height: 1.5;
}
.alef-proof {
  padding: 24px 0 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 30px;
  align-items: end;
}
.alef-proof strong {
  display: block;
  color: #7fdce6;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 28px;
}
.alef-proof span { display: block; margin-top: 5px; color: #b9c7d5; font-size: 13px; }
.alef-proof p {
  margin: 0;
  color: white;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 21px;
  font-style: italic;
  text-align: right;
}
.advisory-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.advisory-card {
  padding: 25px;
  background: rgba(255,255,255,.9);
  border: 1px solid var(--line);
  border-top: 4px solid var(--teal);
}
.advisory-card > span {
  color: var(--teal-dark);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.advisory-card h3 { margin: 18px 0 0; font-size: 24px; }
.advisory-card li {
  margin: 0 0 9px;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.5;
}
.scope-note {
  margin: -2px 0 0;
  color: var(--muted);
  font-size: 12px;
  font-style: italic;
  text-align: right;
}

.operator-instructor { position: relative; }
.operator-instructor::before {
  content: "";
  position: absolute;
  left: calc(50% - 50vw);
  right: calc(50% - 50vw);
  top: 0;
  bottom: 0;
  z-index: -1;
  background: var(--paper-deep);
}
.instructor-lead {
  color: var(--navy) !important;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 24px !important;
  line-height: 1.45 !important;
}
.instructor-copy > p { color: #35485d; font-size: 16px; line-height: 1.72; }
.testimonial {
  margin: 34px 0;
  padding: 30px 32px;
  color: white;
  background: var(--navy);
  border-top: 5px solid var(--teal);
}
.testimonial blockquote {
  margin: 0 0 16px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 27px;
  line-height: 1.35;
}
.testimonial figcaption { color: #7fdce6; font-size: 10px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.instructor-footnote { margin-bottom: 0 !important; font-weight: 700; }

.article-list { display: grid; gap: 16px; }
.article-list a {
  position: relative;
  padding: 28px 66px 28px 28px;
  text-decoration: none;
  border: 1px solid var(--line);
  background: rgba(255,255,255,.42);
  transition: transform 150ms ease, background 150ms ease;
}
.article-list a:hover { transform: translateX(5px); background: var(--white); }
.article-list a::after {
  content: "↗";
  position: absolute;
  right: 28px;
  top: 28px;
  color: var(--teal-dark);
  font-size: 24px;
}
.article-list span { color: var(--teal-dark); font-size: 10px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.article-list h3 { margin: 12px 0 9px; font-size: 24px; line-height: 1.2; }
.article-list p { margin: 0 0 18px; color: var(--muted); font-size: 14px; line-height: 1.55; }
.article-list strong { color: var(--navy); font-size: 12px; }

.closing { padding: 116px 24px; color: white; background: var(--teal-dark); }
.closing-inner { width: min(950px, 100%); margin: 0 auto; text-align: center; }
.closing-inner .eyebrow { color: #b9f0f4; }
.closing h2 { margin: 0 auto 26px; font-size: clamp(40px, 5vw, 68px); line-height: 1.04; letter-spacing: -.04em; }
.closing-inner > p:not(.eyebrow) { max-width: 720px; margin: 0 auto 32px; color: #e1f5f6; font-size: 17px; line-height: 1.7; }
.closing .hero-actions { justify-content: center; }
.button-inverse { color: var(--navy); background: var(--white); }
.button-inverse:hover { background: white; }
.button-outline-light { color: white; border: 1px solid rgba(255,255,255,.5); }
.button-outline-light:hover { background: rgba(255,255,255,.12); }

footer {
  min-height: 100px;
  padding: 28px max(24px, calc((100% - 1220px) / 2));
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 20px;
  align-items: center;
  color: #d6deea;
  background: var(--navy);
}
footer p { margin: 0; font-size: 11px; letter-spacing: .06em; text-transform: uppercase; }
footer p:last-child { text-align: right; }
.footer-mark { color: white; }

@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; gap: 70px; }
  .portrait-wrap { width: min(520px, 100%); margin: 0 auto; }
  .proof-strip { grid-template-columns: repeat(2, 1fr); }
  .proof-strip div:nth-child(2) { border-right: 0; }
  .proof-strip div:nth-child(-n+2) { border-bottom: 1px solid rgba(255,255,255,.14); }
  .section-shell { grid-template-columns: 44px 1fr; gap: 32px; }
  .section-heading { grid-column: 2; }
  .story-copy, .timeline { grid-column: 2; }
  .principles-inner { grid-template-columns: 44px 1fr; gap: 32px; }
  .principles-intro, .principle-grid { grid-column: 2; }
  .product-ceo-copy, .instructor-copy, .article-list { grid-column: 2; }
  .advisory-copy { grid-column: 2; }
  .advisory-grid { grid-template-columns: 1fr; }
  footer { grid-template-columns: 1fr 1fr; }
  footer p:first-of-type { display: none; }
}

@media (max-width: 620px) {
  .site-header, .hero, .section-shell { width: min(100% - 32px, 1220px); }
  .site-header { height: 72px; }
  nav a:not(.nav-cta) { display: none; }
  .hero { padding: 52px 0 58px; }
  h1 { font-size: 52px; }
  .portrait-wrap { padding-right: 14px; }
  .portrait-wrap::after { display: none; }
  .portrait-wrap::before { inset: -16px 0 48px 44px; }
  .portrait-note { width: calc(100% - 44px); }
  .proof-strip { grid-template-columns: 1fr 1fr; }
  .proof-strip div { min-height: 120px; padding: 22px 18px; }
  .proof-strip strong { font-size: 31px; }
  .section-shell { padding: 78px 0; grid-template-columns: 30px 1fr; gap: 18px; }
  .section-index { font-size: 15px; }
  .section-heading h2 { font-size: 36px; }
  .story-copy > p { font-size: 16px; }
  .story-copy .pull-quote { padding-left: 20px; font-size: 21px; }
  .timeline-item { grid-template-columns: 46px 1fr; gap: 12px; }
  .timeline-marker { width: 38px; height: 38px; }
  .timeline-item:not(:last-child)::before { left: 19px; }
  .principles-inner { width: min(100% - 32px, 1220px); padding: 78px 0; grid-template-columns: 30px 1fr; gap: 18px; }
  .principle-grid { grid-template-columns: 1fr; }
  .principle-card { min-height: auto; }
  .principle-card h3 { margin-top: 24px; }
  .accountability-map { grid-template-columns: 1fr 1fr; }
  .accountability-map span:nth-child(n) { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .accountability-map span:nth-child(2n) { border-right: 0; }
  .accountability-map span:nth-child(n+5) { border-bottom: 0; }
  .testimonial { padding: 25px 23px; }
  .testimonial blockquote { font-size: 23px; }
  .closing { padding: 82px 18px; }
  .closing h2 { font-size: 40px; }
  footer { grid-template-columns: 1fr auto; padding: 24px 18px; }
  footer p:last-child { font-size: 9px; }
  .alef-case { padding: 26px 22px; }
  .alef-timeline { grid-template-columns: 1fr; }
  .alef-proof { grid-template-columns: 1fr; }
  .alef-proof p { text-align: left; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}